Writing on how firms position themselves, define value, and adapt their structure over time.
Section
Corporate Strategy
Writing on strategy, firm identity, corporate positioning, and long-run business choices.
Guide
Corporate Strategy
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- Corporate Strategy
Corporate Strategy
Recent Writing
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Philips Paradox: How Vanishing from Your Living Room Saved the Company
I look at how Philips exited consumer electronics, focused on health technology, and used strategic shrinkage to survive.
The Unhidden Aesthetic of Corporations: Chevron, McDonald's, and Buildings with Ads
I look at how corporate signs, logos, and branded buildings create a second visual layer over the modern city.
The Values Companies Provide: Chevron, McDonald's, and Apple
I look at Chevron, McDonald's, and Apple to argue that companies do not just sell products. They sell different kinds of value.
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